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Nike Sparks Major Controversy Over Colin Kaepernick Ad

colin kaepernick starting quarterback san francisco 758x512 - Nike Sparks Major Controversy Over Colin Kaepernick Ad
SANTA CLARA, CA - OCTOBER 02: Colin Kaepernick #7 of the San Francisco 49ers looks on from the sidelines against the Dallas Cowboys during the second half of their NFL football game at Levi's Stadium on October 2, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)

Nike in less than twenty-four hours, has cooked up a significant amount of publicity despite the controversy surround it.  Nike has created an ad with Colin Kaepernick, using him as a spokesperson for their “Just Do It” campaign. In less than a day, this controversial ad has given Nike more than $43 million dollars worth of media exposure, with majority of the exposure being neutral or positive.  

 

 

This is just the beginning of Nike’s partnership with Kaepernick, even though this is just an extension of the deal they had with him back in 2011, when he entered the NFL.  However this might spark some controversy between the NFL and Nike, as Nike is the official uniform supplier of the NFL since 2012. With Kaepernick suing the league, Nike’s business with both sides might be strained.  

 

With the buzz surrounding this partnership, one can be confident these two names will be on headlines again, in no time at all.  Nike’s partnership with Kaepernick is sure to not be a quiet one.

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